It’s no secret that the world changed significantly in the past 20 years. Everything became digital, and information became available 24/7. This change obviously affected the societal consuming culture – People all over the world are making purchases and inquires by the press of a button. Whether you like it or not, you don’t want to be left behind. A smart man once told me that the two main keys of success in business are adaptation and creating a competitive advantage wherever you can. With that in mind, the reality shows that a lot of small business owners are having a hard time to adapt to the digital era, and don’t believe that they need to engage into this “game.” While there is no right or wrong, and some of them may established a solid client base throughout the years and don’t see a reason for a change, studies show that 48% of consumers start their inquires online. Therefore, in the bottom line – this way or another, business owners who don’t have a solid online presence probably lose a big chunk of potential clients to their competitors. So, when it comes to the digital area, by not having an online presence not only you ‘waive’ a potential competitive advantage, you actually giving it to your competitors. The good news is that it’s reversible. By creating a professional website and choosing the right marketing strategy, you can outperform your competitors and turn a weakness into a strength. So, without further ado, here are my top five reasons to have a website: